Visual Design

It all starts with data and knowing how to translate it with an understanding of how the user will use it or interact with it. Each data visualization project, whether a map, chart or diagram, has a purpose that needs to be communicated to a specific consumer. With that in mind, I begin to create the visualizations and design patterns to present the data clearly and to help the user flow through the data as effortlessly as possible. Even though the data may be complex or appear dry in its raw form, it can become highly visual and fun, which only enhances the users experience.