I am an empathetic user experience and visual designer with a passion for solving problems and making complex information (data, user flows, concepts) accessible. I have a keen eye for detail, understand how to build and apply design systems and a gift for all forms of visual storytelling. I am a highly collaborative and user-centric designer who thrives in fast-moving environments where things are always changing and deadlines are always tight. 

SENIOR DESIGNER UX
LPL Financial, Ft. Mill, S.C. | Jan. 2022 - Present

UI & UX DESIGNER | SENIOR VISUAL DESIGNER
Fred Hutchinson Cancer Research Center, Seattle, WA | May 2014 - Jan. 2022

  • Lead UX designer on redesign of B2B scientific extranet consisting of 200 web pages to create 14 fully responsive sub-sites

  • Partner with product, engineering, and marketing on content, wireframes, final design and implementation of various projects as part of a UX & Design team serving a 3,000+ faculty and staff organization

  • Lead visual designer for scientific presentations shared at high-visibility events, (TEDx, AWS re:Invent, and other major conferences) translating complex scientific concepts into impactful and understandable experiences for peer, lay and fundraising audiences

  • Partner with researchers to create scientific illustrations to accompany published findings in medical and scientific journals

  • Collaborate with fundraising team to produce digital campaigns and fundraising material for all major events, raising approximately $40 million a year

  • Maintain (and created) UI toolkit used by UX & Design team for all digital and print projects

  • Helped establish design system that follows atomic design principles

UX DESIGNER, VISUAL DESIGNER & PHOTOGRAPHER
Evidence Designs, Seattle, WA | Owner/operator | 2009 - Present
Clients: Starbucks, Expedia, Oklahoma City Thunder, Allen Institute

  • Consult with clients concerning web site user experience, user flows and design patterns as the first step in the process of strengthening their user experience through new site structure, user paths and redesign

  • Create suite of marketing digital and print pieces, including data visualizations for high-profile magazines, web sites and classrooms, to enhance brand recognition

  • Design, build and maintain small business web properties, including overall marketing support, photography and photo editing

VISUAL DESIGNER, UI/UX CONSULTANT & DESIGNER
Saltchuk Marine & Foss Maritime, Seattle, WA | Contractor | Sept. 2020 - Present

  • Design and create data visualizations for all strategic documents, budget reports and pitch decks for multi-million dollar company looking to grow to billion dollar company in 5 years

  • Create journey maps, site navigation, SEO optimization strategy for company website

  • Art direct, design and produce all digital and print marketing products

  • Recruited to take on all marketing and design roles left by previous under-performing agency

GLOBAL BRAND LOGISTICS COORDINATOR & PROJECT MANAGER
Gear for Sports/Under Armour, Lenexa, Kansas | Feb. 2008 - April 2014

  • Managed all production processes, quality control and logistics to meet Under Armour design and performance standards, for collegiate branded garments sold at 13 signature college campuses

  • Owned on-boarding logistics for new schools, including ensuring garment pieces, logos, colors and brand consistency, across entire product line and collaborated with multiple international factories to ensure production quality and on-time delivery

  • Coordinated global production and quality standards of thousands of files (vector, Illustrator) for 13 universities across multiple product lines (men’s, women’s and children’s) of decorated garments for cohesive suite of products for sale at retail

  • Created unique and original collegiate art for screen print, embroidery and twill, for Under Armour, Champion and Gear for Sports brands

DATA VISUALIZATION & PAGE DESIGNER
Seattle Post-Intelligencer, Seattle, WA | Oct. 2000 - July 2007

  • Go-to designer for all data visualizations, infographics, maps and charts – especially for breaking news

  • Lead sports designer for enterprise projects and special sections, including, NCAA basketball tournament, pre- and post-season sections for all three Seattle professional sports teams, 2001 MLB All-Star game and 2006 Super Bowl pre- and post-game coverage.

  • Award winning designer (Society for News Design, Society of Professional Journalists, Communication Arts)

 

jwoolace@hotmail.com
913.940.2855

SKILLS
Visual Design
User Experience
Interaction Design
Responsive/Mobile-First Design
Content Strategy
Data Visualization
Prototyping
Wireframing
Agile
Art Direction
Branding/Marketing
Visual Storytelling
Web Design
Photography/Photo Editing
Enterprise Applications

TOOL
Adobe CC: (Photoshop & Illustrator)
Sketch
Figma
InVision
InVision DSM
Microsoft Office: (PowerPoint, Excel, Word)
Miro
Adobe Experience Manager
Keynote
Tableau
Dreamweaver
Jira

BRAIN FOOD
Tufte
Event Apart
Tableau

EDUCATION
Liberty University - 1992
B.S. Journalism/Design

INTERESTS
My family
Travel
Foster Care
Adoption
Bridge of Hope
Coaching
Outdoors
Serving